education marketing 01462 850232
marketing for colleges info@emsmarketing.co.uk
Sunday May 20, 2012
market research for schools, colleges and universities
Students today take instantaneous information for granted. Computer rage is commonplace and that happens if a web page takes too long to load.

What about your prospectus? Many HEI´s offer a download for ease, but recent research shows that 86% of UG students still order a printed prospectus when they are considering their choices.

The bottom line is if your prospectus takes too long to arrive, you may be dismissed as a viable choice before you even begin the CRM journey.

Mystery Shopper is a simple but highly effective way to monitor how long you take to deliver alongside competitors of choice.

We order your prospectus and then we monitor how long it takes to arrive, how easy the ordering system was, what state the prospectus is in, if there is any additional information e.g. Tuition Fee Guides and what the follow up is.

You receive a report every three months detailing how you compare which allows you to make some fast changes to the system if your service does not quite make the grade.

When you are spending so much producing your prospectus, it doesn´t make sense not to ensure that you are delivering it in realistic timescales.

EMS Mystery Shopper is available by annual subscription which gives you four quarterly reports, data on where you lie in the league table alongside the median delivery time. The annual subscription is £485 + VAT.

You can subscribe to Mystery Shopper online using our PayPal account or call Amanda Gregory on 07850 873595 or email amanda@emsmarketing.co.uk.


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Education Marketing Solutions Ltd was launched by Amanda Gregory in 2011. We aim to be a bit different. We are small and friendly and the client really does come first with us. Whatever solutions you need to your marketing and communications strategies, we can help. We may not know all the answers but you can be certain that we know someone who will. With 25 years in the education sector, Amanda has a pretty large contact book of experts and specialists in the field. Our expert data analyst has developed the Tuition FeeIndex, the only available database of UG fees across the UK. Our Mystery Shopper is simple but effective in telling you how you are performing and Vision gives you the latest research to help you answer all the usual questions. And our pricing policy; well, we aim to provide you with the best service at the lowest possible cost because we know that your budgets are tight.