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The media spotlight is once again focused firmly on the Higher Education sector following the release of the on-time deadline application numbers by UCAS in January 2012.
Within the context of the national 8.7% decline in undergraduate applications, you will of course be analysing your own institution´s position and how it compares to that of your core competitors.
There are some interesting trends emerging. The number of mature students applying has fallen sharply (over 25s down 11%) while traditional school leavers seem less deterred (18s down 3.8%). Colleges appear worse hit by falling applications than universities; some universities are bucking national trends by growing their applications. Subject choice has been affected - Technologies; Architecture, Building and Planning; Creative Arts and Design have seen major declines. Whether we like it or not, price is definitely changing the market place.
It´s a challenging time. With prospectuses already well into production, you will no doubt be considering your 2013 undergraduate prices - and without knowing your final position this September it´s a difficult decision to make. Before you can begin to think about setting prices for 2013, you need to know how your fees compare in 2012 - at course level.
Here at EMS, to help inform your pricing strategies, we´re delighted to announce the launch of The Tuition Fee Index.
Prospective students make their decision at course level - alongside all of the general information about your institution they´ll be comparing your course fees with those of your competitors.
Ensuring any future price is right for existing and new courses will be absolutely critical to the sustainability of your institution. That´s where the Tuition Fee Index (TFI) can help.
It would take months to trawl through websites and publications to pull together all of the undergraduate fee information at course level for the many competitor institutions you face at institution, region and subject level.
TFI does all the hard work for you. It can provide you with a regularly updated bespoke database of undergraduate home and international course fees that you can easily search by fee level, course, subject and competitor institution.
Not only will you have access to the fees being charged by other institutions, but you´ll also able to see what courses they offer and monitor changes in their portfolio over time. TFI will reveal how competitive your current prices truly are and can provide an early indication of new price-based competitors. It can add value to new product development processes by providing benchmark fee information in course and subject markets your university may be seeking to enter.
The process is very straightforward;
Within the context of the national 8.7% decline in undergraduate applications, you will of course be analysing your own institution´s position and how it compares to that of your core competitors.
There are some interesting trends emerging. The number of mature students applying has fallen sharply (over 25s down 11%) while traditional school leavers seem less deterred (18s down 3.8%). Colleges appear worse hit by falling applications than universities; some universities are bucking national trends by growing their applications. Subject choice has been affected - Technologies; Architecture, Building and Planning; Creative Arts and Design have seen major declines. Whether we like it or not, price is definitely changing the market place.
It´s a challenging time. With prospectuses already well into production, you will no doubt be considering your 2013 undergraduate prices - and without knowing your final position this September it´s a difficult decision to make. Before you can begin to think about setting prices for 2013, you need to know how your fees compare in 2012 - at course level.
Here at EMS, to help inform your pricing strategies, we´re delighted to announce the launch of The Tuition Fee Index.
The Tuition Fee Index
Prospective students make their decision at course level - alongside all of the general information about your institution they´ll be comparing your course fees with those of your competitors.
Ensuring any future price is right for existing and new courses will be absolutely critical to the sustainability of your institution. That´s where the Tuition Fee Index (TFI) can help.
It would take months to trawl through websites and publications to pull together all of the undergraduate fee information at course level for the many competitor institutions you face at institution, region and subject level.
TFI does all the hard work for you. It can provide you with a regularly updated bespoke database of undergraduate home and international course fees that you can easily search by fee level, course, subject and competitor institution.
Not only will you have access to the fees being charged by other institutions, but you´ll also able to see what courses they offer and monitor changes in their portfolio over time. TFI will reveal how competitive your current prices truly are and can provide an early indication of new price-based competitors. It can add value to new product development processes by providing benchmark fee information in course and subject markets your university may be seeking to enter.
How does the Tuition Fee Index work?
The process is very straightforward;
- You decide which institutions you would like pricing information on?
- You decide if you would like additional pricing information on subject area from any other institutions?
- We supply you with all the data in a searchable spreadsheet.
- The data is searchable by:
- Course name or subject area
- Course Code or JACS subject code
- Fee Level
- Institution Name
- Home and EU fees
- International Fees
We have three options available
The Primary Index - this give you all the data on five institutions of your choice
The Principal Index - this gives you all the data on ten institutions of your choice
The Premium Index - this gives you all the data on ten institutions and 20 courses within any institution of choice
We can also develop a bespoke option for you if that suits your needs better.
An annual subscription begins at £3,850 for the Primary Index.
Give Amanda a ring if you would like to know more on 07850 873595 or email amanda@emsmarketing.co.uk
The Primary Index - this give you all the data on five institutions of your choice
The Principal Index - this gives you all the data on ten institutions of your choice
The Premium Index - this gives you all the data on ten institutions and 20 courses within any institution of choice
We can also develop a bespoke option for you if that suits your needs better.
An annual subscription begins at £3,850 for the Primary Index.
Give Amanda a ring if you would like to know more on 07850 873595 or email amanda@emsmarketing.co.uk
