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EMS Vision
The EMS Vision series is a series of papers published bi-monthly. Each paper examines the pertinent questions being raised in UK HE at the current time. As the papers are published bi-monthly the research and information is absolutely current allowing you to keep your finger on the pulse of current issues and allowing for quick response. This is particularly important at the moment with such uncertainty in the market and the fluctuations within the student application levels. Each paper is delivered to you by PDF and print if required at the end of the month in which the paper has been written. The PDF version allows you to pass the papers to relevant colleagues within the University or College.
The Papers are as listed:
1. ´…and in at number one´ Published September 2011
A comprehensive report on the influences affecting the institution choice of Year 12 and Year 13 students in 2011. This paper includes the Top 10 influences, in-depth analysis of each influence, compares and contrasts between Year 12 and Year 13 and looks at individual influences by broad subject area. It will allow you to ensure that each of those influences can be examined by the University to ensure that you are doing everything possible to meet the student expectation.
2. ´The PG Decision´ Published November 2011
This paper follows the theme set in our September paper ´…and in at number one´ and gives the results of research carried out with PG students and prospective PG students. Looking at criteria from reputation through to academic and research excellence we have analysed why a PG student will pick your University. What are the Top Ten influences that you can affect to maximise the chances of recruiting these vital and lucrative students and how your University can ensure that your offer competes with the best in your academic set? This paper will give you the most up to date information and allow you to look at each element and how these can be improved to meet PG students´ needs.
3. ´What are the must haves when it comes to choosing a University´ Published January 2012
With fees for university education rising by as much as 75% for the 2012 academic year for many UK students, and sweeping cuts being made across the sector, what aspects of university life are crucial to the student experience? It is clear that Universities are having to make trade-offs in respect of the student experience but how well informed are they as they make these difficult decisions. This paper will explore the thoughts of potential students in relation to the ´must haves´ when they are weighing up the benefits of one University against another. What are the resources that are of the most importance - is it a first class library, up to the minute technology, Wi-Fi access across accommodation and campus, good choice of eating places, great lecture and teaching facilities, subsidized travel, bursaries and scholarship… As students are expected to go further into debt to fund their education, Universities need to clearly demonstrate how and where they add value. Knowing what tradeoffs potential students are or aren´t prepared to make is vital to the continuing sustainability of the institution.
4. ´The Tuition Fee Dilemma´ Published March 2012
With the 2012 application figures published in early 2012, this paper will examine pricing policy for your offer. For the first time in the history of UK HE, undergraduate pricing is critical to success and there has already been much confusion meaning that students are unsettled by this complex life decision. Should your institution look at the economic influences and ´pile it high and sell it cheap´ or ´gold plate and make the offer exclusive´. What can Universities learn from the commercial world, how can they maximise their offer to ensure that their pricing policy is true and fair and not just based on the competitive set, and what does your institution need to achieve to differentiate itself from the crowd? This paper will be invaluable for the 2013 intake and give valuable marketing tips on how you can maximise your offer and recruit to target.
5. ´Given the 2012 hike in fees, the funding cuts and the cap on immigration, why should international
students choose the UK and what is there to stop UK students studying abroad?´ Published May 2012
With the fee differential for studying in the UK or abroad becoming less significant, are we likely to see decreasing numbers of overseas students studying at UK Universities and possibly more worrying, are we likely to lose more UK students to overseas Universities. Students are more aware of their consumer power and university marketing departments have to become increasingly innovative and dynamic in the ways that they respond to this. Serious consideration must be given to how best international students can be reassured that they are going to both welcomed and valued in the UK. This paper will identify critical needs and perceptions of UK Institutions and academic excellence. Do International students still value the UK offer? How do UK students perceive studying overseas as a viable alternative to the UK and will we see a growing number of students choosing another way?
6. ´To personalise or not to personalise?´ Published July 2012
In a world where everyone seems to know your name, has personalisation gone a step too far…or is there further to go? The students of today now expect greater personalisation in all their communications; from first enquiry through to enrolment and beyond. Meanwhile the number of platforms on which you can choose to reach students is expanding. As the technology expands and institutions are implementing CRM systems in greater numbers, how do you balance the expectation with efficiency with the cuts in budget and value for money. What do all types of students expect, are they influenced by personalisation or is it just a standard expectation and with the opportunities presented by social media, online enquiry and application, blogging, student portals, mobile apps and more, what is critical to the success of your marketing.
As a subscriber you can influence the topics that we cover. If you have any particular subjects that you would like to see in our series then your thoughts are most welcome and will be considered along with all views.
Each paper is priced at £865 plus VAT or the full annual subscription is £4417 plus VAT. You can choose as many papers as you like or you may decide that the full discounted subscription would cover many of your needs.
All our papers are available to purchase online via our PayPal link or alternatively you can call Amanda Gregory on 07850 873595 or email amanda@emsmarketing.co.uk
